You have likely heard about SEO marketing but have no idea how it works. Let’s break down SEO marketing into its core components so you can be better equipped to improve your online presence.
The first major element of SEO marketing is Search Engine Optimization (SEO).
This means that your website has to get listed high in search engines like Google. First you have to decide what search engine to your site will target. By knowing this, you can then figure out which keywords to use to increase your website’s visibility.
Using keywords in the right places will help improve the overall traffic to your website, however, if you are not careful about keywords, your website may get blacklisted. You must also be sure that your keywords are targeted, not only for being relevant to your business, but also to getting your content indexed on search engines.
You also need to pay attention to using keywords when you write your copy. Keywords should be used carefully and should be original. The only reason you would want to use keywords that are already used by others is if the keyword has little competition and is still an extremely valuable.
Having quality content is a must for websites. Even if your content is not important search engines, it will make all the difference to your visitors. Visitors are most likely to visit your website if they find your website appealing and easy to navigate.
Once you have decided what SEO is for your website, you will need to start thinking about how you can rank higher in search engines. Search engines target sites based on their relevancy and relevance to the keywords they are targeting. It is your job to ensure that your site is relevant to those keywords and to use the correct keyword density for those keywords.
For example, if you’re targeting the word “person” for your website, you would want to make sure
that you target a long tail keyword density of at least five percent for the term. If you’re targeting the term “article writing”, you would want to use a keyword density of ten percent for the term.
Keep in mind that if you don’t target SEO, you will lose some of your potential customers. Also, remember that any visitor to your website who comes from the search engines is someone who hasn’t considered your site prior to coming over.
As you begin thinking about SEO, you need to ask yourself what other things you could do to bring more traffic to your website. You should consider ways to include your website on forums, social networking, discussion boards, and other web 2.0 marketing.
E-mail marketing is another way to get your site discovered, though if you have something unique to offer, you probably don’t need to send e-mails. If you don’t know how to use SEO to get your site in front of your target audience, don’t feel bad. There are tons of websites out there that can help you learn SEO, and plenty of freelance writers who specialize in creating content for SEO.
The first step to take is to determine what your target audience is looking for and then create a content that satisfies that audience. Use different content every day until you are satisfied with the end result. Once you find something that works, don’t worry if it takes you awhile to perfect it.
- It’s easy to get carried away when you are trying to get into the top rankings with links and keyword density.
- It’s just a good feeling when you see some great things people are saying about your content.
- At the end of the day, you just want your website to be highly ranked on search engines and attract visitors and loyal customers.