There are two effective search marketing methods by which companies resolve this dilemma – Pay-Per-Click and Search Engine Optimization (SEO). But which technique is best suited to your business and pizza shop – is it better to seek an organic first approach and seek consumers via organic search rankings, or would it be better to invest in paid advertising at the very top of a popular keyword… That’s a good question! Let’s investigate.
There is one simple answer to that. Organic ranking always brings traffic and leads because there are no third party ads or anything like that. These are just words on your web pages. This makes it easy for consumers to find you via any of the popular search engines such as Google, Yahoo, MSN and so on.
Paid marketing can work very well with search engine optimization on certain keywords. Pay-per-click campaigns bring in huge amounts of traffic in no time. And they often target popular keywords.
But what about organic traffic generated by searches?
Is it worth the investment on pay-per-click campaigns? The answer here depends. If you’ve done your keyword research and chosen to target your campaign specifically towards certain key phrases, then PPC might be worth pursuing. It is also a very good source of traffic generated from the keyword itself. People use search terms on a regular basis which means that the demand for your business will increase over time, given that there is a constant need for those types of products and services.
So how do you get more free traffic from PPC?
One thing you can do is to put some ads on your web pages. Google AdWords and Yahoo Publisher Network ads work great with PPC. There are other options too, like banner ads and sponsored listings. All of these can generate some good organic traffic from your niche.
But there is a downside to PPC. If you use search engines only, you won’t have a chance to compete with bigger, more popular sites. If you want to rank high on the rankings, you will have to work really hard to achieve this goal. On the contrary, organic marketing techniques do not depend on the ranking of a site but rather on its quality and relevance to the needs of potential customers.
This means that they can have the same amount of organic traffic without the need for paid marketing campaigns. And since they don’t rely on rankings, you can even rank higher on the rankings and drive more web traffic to your web pages. This is very useful especially if you want to have better page rankings on search engines. They can also benefit from quality backlinks. These are links coming from other web pages that are relevant to yours.
While PPC can give you instant results, it is not always effective. The time that you will be spending on pay per click will not go to waste since it won’t go to waste if you make use of search engine optimization. However, you can also benefit from it because your online marketing campaign will become more effective and it will give you better page rankings. With digital marketing campaigns, you can easily rank high in the rankings and drive more web traffic to your site and give you the kind of response you have been looking for – a positive response!
With organic traffic, you can get instant results and this is why many online marketers nowadays prefer PPC over PPC campaigns. But if you want to do long-term marketing campaigns, then you have to combine these two campaigns to get better results. For example, if you have two pages promoting the same product, then you can have both of these pages promote the product on their own. You can use one of the pages for pay per click and the other one for the organic traffic.
Once you have used the Pay Per Click campaign successfully, you can use it again to improve your click through rates and your ranking. You just have to monitor your campaigns to see which of them perform well. However, it is vital that you do not just stick to using PPC only. Make sure that you also make use of the keyword matching techniques. In this way, you can also improve your ranking and make more clicks.
- The great thing about using Search Engine Optimization in order to drive more traffic to your website is that it will bring more traffic than a PPC campaign alone.
- This means that it will increase your rank in the first page of the organic search results.
- Therefore, you do not just want to get to the first page.
- You also want to stay there because this will bring in more potential customers.
- It will be difficult to improve your rankings if you do not do anything to boost your organic search results.